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Public Relations Introduction

Emma Herring
Who should attend
Those who are new to PR or journalists looking to move into this sector

Expected learning Outcomes
Participants should come away with an overview of the PR industry and some basic skills in writing press releases and targeting audiences

Course content
A general overview of different sectors including:

The role of PR in each sector and types of jobs.
Consultancy, local government, trade unions, private sector, higher education and health.

Skills
Identifying the skills needed for working in PR

To cover: media relations, writing, strategy and campaign planning and the resources available.

Specific skills
Writing press releases and targeting audiences

The basics of how to write a successful press release - spend time doing a practical exercise, putting together a release;
For targeting releases – a national newspaper journalist will go through the press releases received in a typical day to show what they look for and what works best.

Question and Answer Session

VIEW COURSE CALENDAR  

ENDS

Date added: 2009-06-05
Last modified: Wednesday, October 17, 2007
Browser: CCBot/1.0 (+http://www.commoncrawl.org/bot.html)

FORTHCOMING DATES
Public Relations Introduction on 05/10/2010
Public Relations Introduction on 06/10/2010
Public Relations Introduction on 07/12/2010

View course calendar for all details.

If you want to know more about this course, or you have any questions for previous attendees, visit the Course Forums section of the site.

TESTIMONIALS
(click name to view)

  • Peter McCready Editor (8 June 2007)
  • Matthew Keeler (8 June 2007)
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