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Pitch & Deal: marketing your work and negotiating rates

Humphrey Evans & Phil Sutcliffe
Content
Freelances endlessly need to pitch for work and to do deals. Whether you are a writer, photographer, reporter, subeditor, broadcaster or whatever, you will benefit from knowing how to present your work and your ideas so as to make them most attractive to clients and from understanding what goes into making a deal and how you might improve on that first offer. This one-day course aims to help freelances market their work and negotiate better deals for themselves.
Through role-play exercises and discussion, participants will work on the skills and attitudes needed to try to get more commissions and more money. This will include:
  • pitching ideas with deals in mind

  • identifying outlets

  • interacting with editors

  • thinking about fees

  • asking for more money

  • adding conditions

  • understanding the psychology of pitching and dealing

  • coming up with scripts for situations

  • role plays to put ideas into practice


    • Who should attend
    Freelance journalists who want to try to get more work and improve the deals they make.

    Qualifications
    A desire to improve your work-getting and deal-making skills

    Expected learning outcomes
  • An understanding of what it takes to persuade commissioners to use your work

  • Acquisition of greater confidence in your deal-making skills


    • Further courses to consider
    Freelances at the beginning of their careers and staff on the verge of turning freelance could benefit from coming on the one-day Getting Started as a Freelance course before doing this one.
    Have a look at the NUJ’s suite of courses for freelances including workshops on Copyright and Tax.
    Any courses that increase your working capabilities from news and feature writing to Quark XPress, InDesign and Photoshop.

    VIEW COURSE CALENDAR  

    ENDS

    Date added: 2002-11-28
    Last modified: Thursday, August 3, 2006
    Browser: CCBot/1.0 (+http://www.commoncrawl.org/bot.html)

    FORTHCOMING DATES
    Pitch and Deal on 13/08/2010
    Pitch and Deal on 15/10/2010

    View course calendar for all details.

    If you want to know more about this course, or you have any questions for previous attendees, visit the Course Forums section of the site.

    TESTIMONIALS
    (click name to view)

  • Leon Mannings ( )
  • Joan Brady ()
  • Annabel Simms (Continental member)
  • Nancy Grove (Freelance / Guardian News and Media 1 Aug 09)
  • Lynne Walsh (7th November 2009 London)
  • Lynne Walsh (7th November 2009 London)
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